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Student recruitment webinars are affordable and easy to organize. They can help you reach thousands of international students without having to travel or attend educational fairs abroad, and may significantly impact enrollment for your next intake.
As an admissions officer, you’ve probably been wondering if student recruitment webinars are a smart alternative for your institution and if they could be a safe bet in the challenging work of international student recruitment.
With the advancement of technologies, the education sector has evolved significantly in the past ten years. Recruiting students through webinars is one of these advances that have been welcomed with open arms by many renowned institutions around the world such as Harvard, Yale, Concordia University and the University of San Francisco. Many of these universities or business schools have been using webinars for some time. And they are doing it, because it works for them. Do not delay any longer! Now is the time for you to try a student recruitment webinar.
The purpose of this article is to share with you how student recruitment webinars can boost your enrollments. We hope you’ll gain the confidence to put together your first webinar to recruit international students.
Student recruitment webinars aren’t only for large or world-renowned universities. Any university or business school can host a webinar, since they’re affordable and easy to organize. There are currently many small universities all over the world that rely on webinars as their main tool to recruit students. Below are some reasons why student recruitment webinars can boost your enrollment.
The first reason why student recruitment webinars can boost your enrollment is that they allow you to reach thousands of students without the need to travel or attend an in-person education fair. From your computer, remotely, you can present your institution and your educational programs to potential students from different parts of the world, saving the time and money that you would normally spend on traditional methods of recruiting international students.
Besides planning your webinar and its content, you must organize a marketing strategy that allows you to efficiently promote the webinar and motivate the students to sign up to watch it. You can include the information in marketing initiatives, invite students to your database, add a statement on your website, carry out campaigns aimed at students in different regions on social networks, and collaborate with affiliated marketing platforms or digital media to place banners for your event.
The most important step is to advertise your webinar on the same channels used by the students you are interested in. Make sure to share attractive information to catch their attention and direct them to your webinar. After that, the connection with you will encourage students to continue in the enrollment process.
If you don’t know where or how to start, you can also contact companies like ours to help you put together your first webinar. Click here for more information.
Another great reason why student recruitment webinars can help you boost your enrollment is the fact that they allow you to plan your presentation ahead of time and do it in the best possible way. You can consider how you want to present your programs, use visual resources such as campus videos or tours, or even have the participation of an alumni, current student of an educational program, a career director or a professor. You can also prepare answers to possible questions that the participants may ask.
We highly recommend taking your time to prepare your webinar, so you can succeed in enrolling new students to your programs.
Student recruitment webinars are a great way to connect and start building a relationship with your potential new students. Take advantage of this new channel to establish contact and brand your institution in distant countries or regions. Being able to interact with potential students adds value to your institution, and students will more easily remember your university and see themselves as one of your students. Addressing them in a more personal manner, will create a connection that goes way beyond the cold statements they can read in a brochure.
Thanks to webinars, universities admit students from countries or regions they had never imagined to reach. Therefore, do not limit yourself to particular geographical areas. Communicating with international students from a number of different countries can open new doors for your institution and help you meet your enrollment goals.
Students need to stay engaged with everything you say. Keep the spark throughout the presentation by personalizing your script, smiling and maintaining a positive energy.
As an admissions officer, you can take advantage of the student recruitment webinars to communicate the benefits of choosing your institution over others. In webinars, there are always students who ask about the difference between your educational program and that of another particular university. Take advantage of this moment when they see you on the screen to convince them that you are the best option for them. Put some winning and unique facts together, and nail it!
Our experts recommend that you mention the campus facilities which can be impressive for an international student, and how studying on your campus will open doors to a successful future, not only from an educational and professional perspective but also considering the personal values and soft skills that have an important role in today’s professional environment.
By taking the necessary steps to organize a webinar, you can successfully recruit new students for your next admissions period.
Looking to recruit students online?
If you are interested in recruiting students virtually during these difficult times, we can help. At ISN we bring together universities and international students through interactive and accessible online sessions. Our experience in student recruitment and extensive student database allow us to offer our clients the opportunity to promote their institutions with tailored recruitment events
Want to hear more? Feel free to get in contact with us here or click here to learn more about our student recruitment webinars.
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Read MoreAbsolutely. For both multi-webinar and solo-webinar, there is a 24-hour turnaround time for you to receive the complete and comprehensive student registration information and the list of students who attended the webinar. The information includes the students’ full name, email, home address, contact number, gender, age, intended level of study (undergrad/ post grad/ ESL), program they are interested in, and when they plan to enroll (Fall 2020/ Spring 2021).
For multi-webinar, there will be 5 presenters from 5 different institutions. Each presenter will have a 5 minute presentation (25 minutes in total for all presenters).The remaining time will be used for Q&A session.
For solo-webinar, your institution is the ONLY one presenting to prospective students. The first 30 minutes will be spent for your presentation and the remaining 30 minute is for Q&A session. You may choose the topic/s to be presented.
Multi-webinar will have 5 presenters from 5 different institutions. Each institution can have 1 presenter.
Solo-webinar can have a minimum of 1 presenter and a maximum of 4 presenters.
ISN recommends that all presenters have wired internet connection to ensure a stable connection. Please refer to Zoom’s system and bandwidth requirements HERE for more details.
For both multi-webinar and solo-webinar, ISN will provide a dedicated host and technical support throughout the webinar. The host will introduce the presenters, create polls during the webinar, and read the questions asked by students out loud for the presenters.
For both multi-webinar and solo-webinar, ISN markets webinars through different digital marketing channels such as email marketing, social media marketing, paid ads, SEO, etc.
For multi-webinar, we target students who are interested in the specific webinar topic and we market the 5 institutions equally. For solo-webinar, we will focus on marketing your institution alone to ensure that all attendees are interested in your institution.
ISN accepts payment through credit card. ISN will send a secure payment link and payment should be settled 24 hours upon submitting your registration.
For both multi-webinar and solo-webinar, the attendance is 10-15% of those registered, based from the past webinars.
No. The webinars are 100% free for students and parents who are interested in attending both multi-webinar and solo-webinar.
ISN will provide the student database 24 hours after the webinar session. Please use your institutions’ CRM to follow up and send a message to these students right away; a thank you email is a good start in following up with these leads.
This Terms of Service Agreement is a binding legal contract between your education institution (“you”, “purchaser”, “institution”, “client”, “exhibitors”) and International Student Network Inc. (“ISN,” “we,” “us,” or “our”) regarding ISN services such as student fairs, webinars, conferences, student databases, and digital marketing services.
ISN will submit complete and comprehensive information on the students who will attend as well as those who register for the student fairs/ webinars/ other ISN services. This student database/s is/are for use by the institution only and registration information should not be forwarded on to third parties. Similarly, the materials such as ISN brochures and recording of webinars are for use by the institution only and should not be forwarded on to third parties. If you believe that a third party has obtained details in an unauthorized manner, please promptly notify ISN.
ISN will send you a form to be filled out by the institution to finalize your registration. Once the form is submitted, ISN will send a secure payment link. Payment must be settled within 5 business days. You will be required to send us a copy of your presentation and any marketing materials that you want us to use to promote your institution. Please send a copy of your presentation/ marketing material to expo@isnexpo.com immediately after registration so we can immediately start marketing your institution and your programs. Please note that we can only start marketing your institution once the payment is made and after we receive a copy of your marketing materials.
Effective March 1 2020, due to COVID-19, ISN is not accepting checks. ISN only accepts credit card payments and ACH deposits. If your preferred payment method is a credit card, a secured payment link will be sent to you once the registration form is submitted. Payments should be made within 5 business days upon receiving the secured payment link/ invoice for ACH deposit
Registration for all ISN services, including expos, student recruitment webinars, student databases, and digital marketing services may be cancelled as stated below:
If the Exhibitor fails to make a required payment in a timely manner, as detailed under the ISN Terms & Condition, ISN has the right to terminate this agreement and Exhibitor’s participation in the expo without further notice and without obligation to refund any payments made.
If there is a cancellation due to unforeseeable events that are beyond either party’s control, including but not limited to: natural disasters, war, terrorist act, strikes, civil disorder, pandemic, or other comparable unforeseeable emergency, a FULL credit towards any future ISN related services will be given to the institution.
In response to the coronavirus pandemic, ISN has created strict precautionary measures to adapt and meet the new health and safety concerns. By signing this terms and condition, you are acknowledging the risk of exposure to COVID-19 in public places such as event venues where people are present. By participating to ISN education expos, you assume all the risks and agree to the following:
Unless otherwise indicated, International Student Network Inc. will have the rights to use the information that the institution will be providing to market and promote the institution. The authorization provided to ISN by the university may include the use of: logo, programs, testimonials, photos and video that will be used in strategies targeting students and educators through different media outlets such as email marketing, digital marketing, and social media marketing.
International Student Network Inc. does not guarantee any enrollment or conversion rates after the student fairs, webinars, conferences, or when purchasing student databases. It is the sole responsibility of the marketing team of the institution to follow up with the student leads.
You will receive the complete and comprehensive student registration information. The information includes the students’ full name, email, home address, contact number, gender, age, intended level of study (undergrad/ post grad/ ESL), program they are interested in, when they plan to enroll, and their concerns about studying overseas. The students opted in to receive emails and marketing campaigns from our partner education institutions. We do not guarantee delivery rate for email data purchase because some ISP s may block good-deliverable email addresses or divert them to spam box.
The education institution may use all the information from the database to follow up with the student leads using their own CRM, email marketing, digital marketing, social media marketing. The database can also be used to reach students for their own webinars. ISN highly encourages the education institution to maximize the use of these databases by using various marketing strategies.
The institutions must use their email marketing tools in compliance with all applicable local, state, provincial, national and other laws, rules and regulations, including those relating to spam and email, and including without limitation, the U.S. CAN-SPAM Act, the Canadian CASL, and the EU GDPR and e-privacy directive.
For webinars, the virtual event facility also known as the webinar platform, includes a feature that allows audio, video and any documents and other materials exchanged or viewed during the session to be recorded. By joining a session, you automatically consent to such recordings. If you do not consent to the recording, please contact ISN to discuss your concerns in good time prior to the web-event date. Your webinar participation may require you to configure your software settings on your web-device upon first use or require you to download the software for your operating system. ISN will notify you what software to download:
GoToMeeting or Zoom depending on your target market/ region. Please note that you may require administrator privileges on your computer to be able to manually install software.
For events, ISN will be documenting the tour and student fairs. Exhibitors give permission to ISN and accept that photographs and videos will be taken during the fairs. ISN shall own the copyright of all images and videos and may use them for advertising and marketing purposes.
If the terms and conditions outlined in this agreement are acceptable, please indicate your acceptance by attaching your signature and please send it back to Janet B. at expo@isnexpo.com
We look forward to working with you and your institution!
On behalf of International Student Network Inc.
Name: Janet B.
Job Title: Marketing Coordinator
International Student Network Inc
Date: April 2, 2020