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After a Webinar: How to Continue Connecting with Students
Virtual fairs are a great way for universities to recruit international students, so how do you keep in touch with prospective students following the event?
So, you’ve successfully completed an online recruitment webinar, but what should you do next? ISN webinars give recruiters a starting point to get the process rolling. Once you’ve met and interacted with the students in one of our online sessions, it’s time to start thinking about what’s next to keep in touch with those valuable connections you’ve made.
We’ve put together some helpful tips and suggestions on how to keep in touch with the students you meet in our webinars. Read on to find out how to make the most of your connections and keep your university at the top of students’ lists.
The best place to start is following up after your first webinar. Our webinars introduce you to students and provide you with their contact information. Put that information to use and grow your recruitment database by adding those emails and/or phone numbers to your email list.
Chances are the students you connected with are considering a variety of universities in addition to yours, so you want to show you care and stay at the forefront of their options. Personalizing emails for specific, promising students is a great way to gain extra attention.
What if a student forgot to ask a question during the webinar and still wants the chance to ask you in a quick and convenient way? While some social media platforms offer instant messaging features, SMS messages provide a more personal interaction.
WhatsApp is the world’s most popular instant messaging app, and a great way to reach your audience and meet their needs. It’s an effective, low-cost alternative to SMS messaging on cell phones, which can get expensive on an international scale. This universal tool is appealing to younger generations who prefer to ask short questions via SMS rather than typing out a formal email or committing to a phone call.
Many students all over the world are on multiple social media platforms nowadays. Just as they’ve shown interest in your institution, your institution should show interest in them. You can accomplish this by following prospective students from a university account that is tailored to their interests.
For example, if a certain student is interested in your school’s business program, you can follow them from the business school’s Twitter or Instagram account. On a more professional and broad level, you can connect with the students from your personal LinkedIn account, so they recognize a familiar face. Additionally, encourage them to follow your university on LinkedIn to see relevant accomplishments and activities happening on campus.
Once you have narrowed down your recruitment pool, you have the ability to host your own webinar for candidates specifically interested in your university. This gives recruiters an opportunity to answer any in-depth questions or concerns for students who are serious about applying. It’s efficient to host your own virtual event because you can address a number of various questions from the audience rather than replying to each student individually, and perhaps with overlapping questions.
As an admission officer, it’s important to get to know the students you are recruiting, especially their values and interests. This allows you to show them your university’s programs that meet those specific interests. Let’s say a prospective student is unsure if your school is the right fit, but you know they are passionate about business and finance. Perhaps they can attend a virtual class session to see what a typical day in class would be like. Giving students these tailored opportunities can spark further interest, motivate them to take next steps, or even give them the confidence and assurance to enroll with your university.
As experts in international student recruitment, ISN employees recommend following a few of the above tips, or utilizing all of them for the best results. Webinars are a great place to start as many university recruitment efforts are transitioning to the online world. These virtual events generate leads that turn into applications by taking the necessary steps to establish valuable relationships. Don’t let the relationships you make through webinars go to waste, foster them by connecting with students on social media and WhatsApp, hosting your own virtual events, and offering resources for specific interests.
We hope you found these webinar follow-up tips useful and if you’re new to online recruiting, learn more about how they can enhance your recruitment process here.
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Absolutely. For both multi-webinar and solo-webinar, there is a 24-hour turnaround time for you to receive the complete and comprehensive student registration information and the list of students who attended the webinar. The information includes the students' full name, email, home address, contact number, gender, age, intended level of study (undergrad/ post grad/ ESL), program they are interested in, and when they plan to enroll (Fall 2020/ Spring 2021).
For multi-webinar, there will be 5 presenters from 5 different institutions. Each presenter will have a 5 minute presentation (25 minutes in total for all presenters).The remaining time will be used for Q&A session.
For solo-webinar, your institution is the ONLY one presenting to prospective students. The first 30 minutes will be spent for your presentation and the remaining 30 minute is for Q&A session. You may choose the topic/s to be presented.
Multi-webinar will have 5 presenters from 5 different institutions. Each institution can have 1 presenter.
Solo-webinar can have a minimum of 1 presenter and a maximum of 4 presenters.
ISN recommends that all presenters have wired internet connection to ensure a stable connection. Please refer to Zoom’s system and bandwidth requirements HERE for more details.
For both multi-webinar and solo-webinar, ISN will provide a dedicated host and technical support throughout the webinar. The host will introduce the presenters, create polls during the webinar, and read the questions asked by students out loud for the presenters.
For both multi-webinar and solo-webinar, ISN markets webinars through different digital marketing channels such as email marketing, social media marketing, paid ads, SEO, etc.
For multi-webinar, we target students who are interested in the specific webinar topic and we market the 5 institutions equally. For solo-webinar, we will focus on marketing your institution alone to ensure that all attendees are interested in your institution.
ISN accepts payment through credit card. ISN will send a secure payment link and payment should be settled 24 hours upon submitting your registration.
For both multi-webinar and solo-webinar, the attendance is 10-15% of those registered, based from the past webinars.
No. The webinars are 100% free for students and parents who are interested in attending both multi-webinar and solo-webinar.
ISN will provide the student database 24 hours after the webinar session. Please use your institutions’ CRM to follow up and send a message to these students right away; a thank you email is a good start in following up with these leads.